Ski Canada Magazine

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Just $3.75 an issue!

1 year (4 issues) for $15 + tax!

Outside Canada?

Editorial outline

Reader Survey Infographic

Advertising specifications

Issue dates, space and materials closing dates

2018 Media Kit

CONTACTS

Publisher

Paul Green
Phone (local): 416-595-1252
Phone: 888-666-9754
Email: info@skicanadamag.com

Advertising Sales West

David Harkley
Phone: 604-894-3600
Email: dave@skicanadamag.com

Advertising Sales East 

Jeff Yamaguchi
Phone: 416-508-2382
Email: jeff@skicanadamag.com

Editorial Outline

Ski Canada Readers infographic

 

 

More Ski Gear!

100 pages of alpine gear, fashion and accessories coverage every ski season — more than any other ski media in Canada.

* More than half of readers say they plan to buy new skis in a ski season

* 60% of Ski Canada readers plan to buy skiwear

More Ski Resorts!

86% of Ski Canada readers have taken a ski vacation longer than a 3-day weekend within the past year. 44% take more than one ski vacation each year.

Best of Skiing in Canada annual awards cover the country’s alpine ski areas coast-to-coast

Every issue features stories, news and photography from Canadian ski areas and ski resorts around the world

13 Reader Infographic-2-S

13 Reader Infographic-3-S

Circulation

  • more subscribers — paid subscriptions – copies delivered by mail and individually addressed, exceeds all other ski magazines in Canada
  • more newsstand sales – Ski Canada outsells every other ski magazine on Canadian newsstands
  • more total paid circulation — audited by CCAB

…than any other ski magazine available in Canada!

 

 

 

National alpine skier demographics:

  • 2,910,000 Canadians over 12 yr. are alpine skiers
  • 42% are under 35 years; 58% are 35 years or older
  • average age: 41.8 years
  • household income $100,000+: 59%
  • total skier visits* in Canada 2016/2017: 18,818,000
  • share of alpine skier visits: Ontario 34.0%; Quebec 23.5%; British Columbia 14.5%; Alberta 14.8%

source: Canadian Ski Council Facts & Stats 2016/2017

* a skier visit is one skier at a Canadian ski area one day

Rates

Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 3x and 4x rates.

Contact Ski Canada for website stats and advertising costs. www.skicanadamag.com 

Ad Specs

Unit sizes (width × depth in inches)

Size Format Bleed Trim Live area*
double page spread n/a 464mm × 282mm 457mm × 276mm 444mm x 254mm
double page spread n/a 18 1/4 × 11 1/8 18 × 10 7/8 17 1/2 x 10
single page n/a 235mm × 282mm 226mm × 276mm 216mm × 254mm
single page n/a 9 1/4 × 11 1/8 9 × 10 7/8 8 x 10
2/3 page vertical 6 1/8 × 11 1/8 5 7/8 × 10 7/8 5 1/4 x 10
1/2 page digest (island) 6 1/8 × 8 1/4 5 7/8 × 8 5 1/4 × 7 1/2
1/2 page vertical 4 3/4 × 11 1/8 4 1/2 × 10 7/8 3 7/8 × 10
1/2 page horizontal 9 1/4 × 5 5/8 9 × 5 3/8 8 × 4 7/8
1/3 page square 6 1/8 × 5 1/8 5 7/8 × 4 7/8 5 1/4 × 4 7/8
1/3 page vertical 3 3/8 × 11 1/8 3 1/8 × 10 7/8 2 1/2 × 10
1/6 page n/a n/a n/a 2 1/2 × 4 7/8
1/12 page n/a n/a n/a 2 1/2 × 2 5/16

* This is the area that non-bleed editorial layout occupies. For a full page advertisement white space border would surround an ad sent to live area spec. For perfect bind issues (Buyer’s Guide and Fall) up to 7 mm (.25 inch) in the gutter is obscured by the binding process.

 

Advertising Closing Dates

Buyer’s Guide 2019 – Vol 47 #1    (fall/winter annual)

CLOSE: July 30, 2018
AD MATERIALS: August 7, 2018
PUBLISHES: week of August 27, 2018
ON SALE: week of September 10, 2018


Fall 2018 – Vol 47 #2            (October/November)

CLOSE: September 17, 2018
AD MATERIALS: September 21, 2018
PUBLISHES: week of October 15, 2018
ON SALE: week of October 22, 2018


December 2018 – Vol 47 #3          (December/January)

CLOSE: October 23, 2018
AD MATERIALS: October 26, 2018
PUBLISHES: week of November 19, 2018
ON SALE: week of November 26, 2018


Winter 2019 – Vol 47 #4         (February/March)

CLOSE: January 11, 2019
AD MATERIALS: January 14, 2019
PUBLISHES: week of January 28, 2019
ON SALE: week of February 11, 2019


 

Digital File Specifications

Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.

1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at http://www.skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.

2. Digital files accepted in Press Ready PDF,  Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.

3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.

4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.

5. Ad creative files can be sent via email hello@truthanddare.ca or We Transfer.

6. Contact for technical questions and file transfer:
Katie Weber 416-653-2221
Email: hello@truthanddare.ca

7. All physical materials are to be delivered to: K9 Design, 659 St. Clair Ave. W. 200, Toronto ON M6C 1A7

2018 Media Kit


     

Editorial outline

Reader Survey Infographic

Advertising specifications

Issue dates, space and materials closing dates

2018 Media Kit

CONTACTS

Publisher

Paul Green
Phone (local): 416-595-1252
Phone: 888-666-9754
Email: info@skicanadamag.com

Advertising Sales West

David Harkley
Phone: 604-894-3600
Email: dave@skicanadamag.com

Advertising Sales East 

Jeff Yamaguchi
Phone: 416-508-2382
Email: jeff@skicanadamag.com

Editorial Outline

Ski Canada Readers infographic

 

 

More Ski Gear!

100 pages of alpine gear, fashion and accessories coverage every ski season — more than any other ski media in Canada.

* More than half of readers say they plan to buy new skis in a ski season

* 60% of Ski Canada readers plan to buy skiwear

More Ski Resorts!

86% of Ski Canada readers have taken a ski vacation longer than a 3-day weekend within the past year. 44% take more than one ski vacation each year.

Best of Skiing in Canada annual awards cover the country’s alpine ski areas coast-to-coast

Every issue features stories, news and photography from Canadian ski areas and ski resorts around the world

13 Reader Infographic-2-S

13 Reader Infographic-3-S

Circulation

  • more subscribers — paid subscriptions – copies delivered by mail and individually addressed, exceeds all other ski magazines in Canada
  • more newsstand sales – Ski Canada outsells every other ski magazine on Canadian newsstands
  • more total paid circulation — audited by CCAB

…than any other ski magazine available in Canada!

 

 

 

National alpine skier demographics:

  • 2,910,000 Canadians over 12 yr. are alpine skiers
  • 42% are under 35 years; 58% are 35 years or older
  • average age: 41.8 years
  • household income $100,000+: 59%
  • total skier visits* in Canada 2016/2017: 18,818,000
  • share of alpine skier visits: Ontario 34.0%; Quebec 23.5%; British Columbia 14.5%; Alberta 14.8%

source: Canadian Ski Council Facts & Stats 2016/2017

* a skier visit is one skier at a Canadian ski area one day

Rates

Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 3x and 4x rates.

Contact Ski Canada for website stats and advertising costs. www.skicanadamag.com 

Ad Specs

Unit sizes (width × depth in inches)

Size Format Bleed Trim Live area*
double page spread n/a 464mm × 282mm 457mm × 276mm 444mm x 254mm
double page spread n/a 18 1/4 × 11 1/8 18 × 10 7/8 17 1/2 x 10
single page n/a 235mm × 282mm 226mm × 276mm 216mm × 254mm
single page n/a 9 1/4 × 11 1/8 9 × 10 7/8 8 x 10
2/3 page vertical 6 1/8 × 11 1/8 5 7/8 × 10 7/8 5 1/4 x 10
1/2 page digest (island) 6 1/8 × 8 1/4 5 7/8 × 8 5 1/4 × 7 1/2
1/2 page vertical 4 3/4 × 11 1/8 4 1/2 × 10 7/8 3 7/8 × 10
1/2 page horizontal 9 1/4 × 5 5/8 9 × 5 3/8 8 × 4 7/8
1/3 page square 6 1/8 × 5 1/8 5 7/8 × 4 7/8 5 1/4 × 4 7/8
1/3 page vertical 3 3/8 × 11 1/8 3 1/8 × 10 7/8 2 1/2 × 10
1/6 page n/a n/a n/a 2 1/2 × 4 7/8
1/12 page n/a n/a n/a 2 1/2 × 2 5/16

* This is the area that non-bleed editorial layout occupies. For a full page advertisement white space border would surround an ad sent to live area spec. For perfect bind issues (Buyer’s Guide and Fall) up to 7 mm (.25 inch) in the gutter is obscured by the binding process.

 

Advertising Closing Dates

Buyer’s Guide 2019 – Vol 47 #1    (fall/winter annual)

CLOSE: July 30, 2018
AD MATERIALS: August 7, 2018
PUBLISHES: week of August 27, 2018
ON SALE: week of September 10, 2018


Fall 2018 – Vol 47 #2            (October/November)

CLOSE: September 17, 2018
AD MATERIALS: September 21, 2018
PUBLISHES: week of October 15, 2018
ON SALE: week of October 22, 2018


December 2018 – Vol 47 #3          (December/January)

CLOSE: October 23, 2018
AD MATERIALS: October 26, 2018
PUBLISHES: week of November 19, 2018
ON SALE: week of November 26, 2018


Winter 2019 – Vol 47 #4         (February/March)

CLOSE: January 11, 2019
AD MATERIALS: January 14, 2019
PUBLISHES: week of January 28, 2019
ON SALE: week of February 11, 2019


 

Digital File Specifications

Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.

1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at http://www.skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.

2. Digital files accepted in Press Ready PDF,  Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.

3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.

4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.

5. Ad creative files can be sent via email hello@truthanddare.ca or We Transfer.

6. Contact for technical questions and file transfer:
Katie Weber 416-653-2221
Email: hello@truthanddare.ca

7. All physical materials are to be delivered to: K9 Design, 659 St. Clair Ave. W. 200, Toronto ON M6C 1A7

2018 Media Kit


     

Subscribe and SAVE!

Just $3.75 an issue!

1 year (4 issues) for $15 + tax!

Outside Canada?