Advertise in Ski Canada magazine

Editorial outline

Reader Survey Infographic

Advertising specifications

Issue dates, space and materials closing dates

CONTACTS

Sales & Promotions East

Paul Green
Phone: 888-666-9754
Email: info@skicanadamag.com

Sales & Promotions West

David Harkley
Phone: 604-894-3600
Fax: 604-894-3338
Email: dave@skicanadamag.com

Promedia Communications – East Sales

Jeff Yamaguchi
Phone: 416-508-2382
Email: jeff@skicanadamag.com

Editorial Outline

Ski Canada Readers infographic

source: Reader Survey April 2013

13 Reader Infographic-1-S

 

More Ski Gear!

100 pages of alpine gear, fashion and accessories coverage every ski season — more than any other ski media in Canada.

* More than half of readers say they plan to buy new skis in a ski season

* 60% of Ski Canada readers plan to buy skiwear

More Ski Resorts!

86% of Ski Canada readers have taken a ski vacation longer than a 3-day weekend within the past year. 44% take more than one ski vacation each year.

Best of Skiing in Canada annual awards cover the country’s alpine ski areas coast-to-coast

Every issue features stories, news and photography from Canadian ski areas and ski resorts around the world

13 Reader Infographic-2-S

13 Reader Infographic-3-S

Circulation

  • more subscribers — paid subscriptions – copies delivered by mail and individually addressed, exceeds all other ski magazines in Canada
  • more newsstand sales – Ski Canada outsells every other ski magazine on Canadian newsstands
  • more total paid circulation — audited by CCAB

…than any other ski magazine available in Canada!

2016_MediaKit_circ 600

National alpine skier demographics:

  • 2,145,000 Canadians over 12 yr. are alpine skiers
  • average age: 42 years
  • household income $100,000+: 52%
  • total Canadian skier visits* 2014/2015: 17,247,000

source: Canadian Ski Council Facts & Stats 2014/2015

* a skier visit is one skier at a Canadian ski area one day

Rates

Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 3x and 4x rates.

Contact Ski Canada for website stats and advertising costs. www.skicanadamag.com is the highest ranked Canadian ski website by web measuring sites.

Ad Specs

Unit sizes (width × depth in inches)

Size Format Bleed Trim Live area*
double page spread n/a 464mm × 282mm 457mm × 276mm 444mm x 254mm
double page spread n/a 18 1/4 × 11 1/8 18 × 10 7/8 17 1/2 x 10
single page n/a 235mm × 282mm 226mm × 276mm 216mm × 254mm
single page n/a 9 1/4 × 11 1/8 9 × 10 7/8 8 x 10
2/3 page vertical 6 1/8 × 11 1/8 5 7/8 × 10 7/8 5 1/4 x 10
1/2 page digest (island) 6 1/8 × 8 1/4 5 7/8 × 8 5 1/4 × 7 1/2
1/2 page vertical 4 3/4 × 11 1/8 4 1/2 × 10 7/8 3 7/8 × 10
1/2 page horizontal 9 1/4 × 5 5/8 9 × 5 3/8 8 × 4 7/8
1/3 page square 6 1/8 × 5 1/8 5 7/8 × 4 7/8 5 1/4 × 4 7/8
1/3 page vertical 3 3/8 × 11 1/8 3 1/8 × 10 7/8 2 1/2 × 10
1/6 page n/a n/a n/a 2 1/2 × 4 7/8
1/12 page n/a n/a n/a 2 1/2 × 2 5/16

* This is the area that non-bleed editorial layout occupies. For a full page advertisement white space border would surround an ad sent to live area spec. For perfect bind issues (Buyer’s Guide and Fall) up to 7 mm (.25 inch) in the gutter is obscured by the binding process.

Advertising Closing Dates

Buyer’s Guide 2017 – Vol 45 #1    (fall/winter annual)

CLOSE: July 29, 2016
AD MATERIALS: August 12, 2016
PUBLISHES: week of August 22, 2016
ON SALE: week of September 5, 2016


Fall 2016 – Vol 45 #2            (October/November)

CLOSE: ‘September 23, 2016
AD MATERIALS: September 26, 2016
PUBLISHES: week of October 10, 2016
ON SALE: week of October 24, 2016


December 2016– Vol 45 #3          (December/January)

CLOSE: October 24, 2016
AD MATERIALS: October 28, 2016
PUBLISHES: week of November 14, 2016
ON SALE: week of November 28, 2016


Winter 2017 – Vol 45 #4         (February/March)

CLOSE: January 9, 2017
AD MATERIALS: January 13, 2017
PUBLISHES: week of January 30, 2017
ON SALE: week of February 13, 2017


Digital File Specifications

Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.

1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at http://www.skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.

2. Digital files accepted in Press Ready PDF,  Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.

3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.

4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.

5. FTP file transfer information:

Host: k9designco.com

User ID: downloads.k9designco.com
Password: downloads
Directory: Ski_Canada

Please make sure if you’re uploading more than 6 files to zip (.zip) or StuffIt! (.sit) your files before uploading.

9. Contact for technical questions and file transfer:
Norm Lourenco 416-653-2221
Email: norm@k9-sd.com

10.All physical materials are to be delivered to: K9 Design, 659 St. Clair Ave. W. 200, Toronto ON M6C 1A7

2016 Media Kit