Editorial outline
Reader Survey Infographic
Advertising specifications
Issue dates, space and materials closing dates
MediaKit 2022.23
This is a 2mb pdf file.
CONTACTS
Publisher
Paul Green
Phone (local): 416-595-1252
Phone: 888-666-9754
info@skicanadamag.com
Advertising Sales
Jeff Yamaguchi
Phone: 416-508-2382
promedia@rogers.com
Ski Canada Readers infographic
More Ski Gear!
100 pages of alpine gear, fashion and accessories coverage every ski season — more than any other ski media in Canada.
* More than half of readers say they plan to buy new skis in a ski season
* 60% of Ski Canada readers plan to buy skiwear
- Buyer’s Guide: alpine brand reports
- Ski Test results alpine ski reviews
- Specs on more than 1,000 models of alpine skis and boots posted online – exclusive by Ski Canada
- Gear and gadget reviews in every issue
- Tech Talk explains the technology of alpine gear and accessories
More Ski Resorts!
86% of Ski Canada readers have taken a ski vacation longer than a 3-day weekend within the past year. 44% take more than one ski vacation each year.
Best of Skiing in Canada annual awards cover the country’s alpine ski areas coast-to-coast
Every issue features stories, news and photography from Canadian ski areas and ski resorts around the world
Circulation
- more subscribers — paid subscriptions – copies delivered by mail and individually addressed, exceeds all other ski magazines in Canada
- more newsstand sales – Ski Canada outsells every other ski magazine on Canadian newsstands
- more total paid circulation — audited by CMCA
…than any other ski magazine available in Canada!
National alpine skier demographics:
- 2,910,000 Canadians over 12 yr. are alpine skiers
- 42% are under 35 years; 58% are 35 years or older
- average age: 41.8 years
- household income $100,000+: 59%
- total skier visits* in Canada 2016/2017: 18,818,000
- share of alpine skier visits: Ontario 34.0%; Quebec 23.5%; British Columbia 14.5%; Alberta 14.8%
source: Canadian Ski Council Facts & Stats 2016/2017
* a skier visit is one skier at a Canadian ski area one day
Rates
Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 3x and 4x rates.
Contact Ski Canada for website stats and advertising costs. www.skicanadamag.com
Ad Specs
Unit sizes (width × depth in inches)
| Size | Format | Bleed | Trim | Live area* |
| double page spread | n/a | 464mm × 282mm | 457mm × 276mm | 444mm x 254mm |
| double page spread | n/a | 18 1/4 × 11 1/8 | 18 × 10 7/8 | 17 1/2 x 10 |
| single page | n/a | 235mm × 282mm | 226mm × 276mm | 216mm × 254mm |
| single page | n/a | 9 1/4 × 11 1/8 | 9 × 10 7/8 | 8 x 10 |
| 2/3 page | vertical | 6 1/8 × 11 1/8 | 5 7/8 × 10 7/8 | 5 1/4 x 10 |
| 1/2 page | digest (island) | 6 1/8 × 8 1/4 | 5 7/8 × 8 | 5 1/4 × 7 1/2 |
| 1/2 page | vertical | 4 3/4 × 11 1/8 | 4 1/2 × 10 7/8 | 3 7/8 × 10 |
| 1/2 page | horizontal | 9 1/4 × 5 5/8 | 9 × 5 3/8 | 8 × 4 7/8 |
| 1/3 page | square | 6 1/8 × 5 1/8 | 5 7/8 × 4 7/8 | 5 1/4 × 4 7/8 |
| 1/3 page | vertical | 3 3/8 × 11 1/8 | 3 1/8 × 10 7/8 | 2 1/2 × 10 |
| 1/6 page | n/a | n/a | n/a | 2 1/2 × 4 7/8 |
| 1/12 page | n/a | n/a | n/a | 2 1/2 × 2 5/16 |
* This is the area that non-bleed editorial layout occupies. For a full page advertisement white space border would surround an ad sent to live area spec. For perfect bind issues (Buyer’s Guide and Fall) up to 7 mm (.25 inch) in the gutter is obscured by the binding process.
Advertising Closing Dates
Buyer’s Guide 2023 – Vol 51 #1 (fall/winter annual)
CLOSE: August 9, 2022
AD MATERIALS: August 15, 2022
PUBLISHES: week of August 29, 2022
ON SALE: week of September 12, 2022
Fall 2022 – Vol 51 #2 (October/November)
CLOSE: September 19, 2022
AD MATERIALS: September 26, 2022
PUBLISHES: week of October 17, 2022
ON SALE: week of October 31, 2022
December/January 2023 – Vol 51 #3 (December/January)
CLOSE: November 7, 2022
AD MATERIALS: November 14, 2022
PUBLISHES: week of November 28, 2022
ON SALE: week of December 5, 2022
Winter 2023 – Vol 51 #4 (February/March)
CLOSE: January 10, 2023
AD MATERIALS: January 17, 2023
PUBLISHES: week of January 31, 2023
ON SALE: week of February 7, 2023
Digital File Specifications
Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.
1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at https://skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.
2. Digital files accepted in Press Ready PDF, Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.
3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.
4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.
5. Ad creative files can be sent via email hello@truthanddare.ca or We Transfer.
6. Contact for technical questions and file transfer:
Jennifer at 416-653-2221
Email: hello@truthanddare.ca