Tag: SIA

Reading Time: 2 minutes Over four days at the end of January the ski industry unveiled the future of skiing. I checked it all out at the annual retail buying show in Denver, previewing […]

Reading Time: < 1 minutes Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie […]

Reading Time: 7 minutes ONTARIO’S YEAR OF THE LIFT ❖ This is the year of the new lift—at least in Ontario. Despite a low- (or no-) snow season in 2012, at least five Ontario ski areas are […]

Reading Time: 3 minutes Munich’s annual ski industry trade show ISPO is staggeringly massive. Thankfully technical editor Marty McLennan was able to ride between booths with a dedicated transportation attendant (see bikini).       THE […]

Reading Time: 3 minutes On January 27, 2003, rising big-mountain star Jonny Law won the U.S. Freeskiing Nationals, picked up the Sickbird Belt (awarded for the sickest skiing of the competition) and then ditched […]