Helly Hansen extends Alpine Canada partnership
Alpine Canada Alpin (ACA) and Helly Hansen have officially extended their partnership for another four years. Helly Hansen, the leading apparel provider for ski professionals around the world, will be outfitting ACA athletes, coaches and staff through the end of the winter 2022/2023 season, covering the 2022 Olympic Games in Beijing and ACA’s 100th anniversary in 2020.
During the first four years of the relationship, Helly Hansen’s support has helped Canada’s top ski athletes achieve multiple podium finishes. These include Erik Guay’s title in Super-G and Manuel Osborne-Paradis’ bronze medal at the 2017 World Championships in St. Mortiz, and the para-alpine team’s Mac Marcoux, Jack Leitch and Alana Ramsay’s medal-winning performances at the 2018 Paralympic Winter Games in PyeongChang.
ACA will continue to work closely with Helly Hansen to select and provide input on team apparel to develop next-generation designs, race-winning technologies and fan-centric collections.
“ACA athletes and Helly Hansen have both greatly benefitted through this relationship,” said Paul Stoneham, CEO of Helly Hansen. “Ski team athletes have contributed to our product development and the advanced apparel designs have led to better performance on the course. We look forward another 4 years working with ACA athletes, staff and coaches.”
“Alpine Canada appreciates the tremendous support Helly Hansen brings to our athletes and our program,” said Vania Grandi, president and CEO of Alpine Canada. “This is an exciting time for ACA as we embark on the new Olympic and Paralympic quadrennial, and get set to celebrate the rich, 100-year history of ski racing in Canada. We’re proud to continue to partner with Helly Hansen and showcase their brand and apparel around the world with our alpine and para-alpine teams through 2023.”
A Helly Hansen ACA-branded retail collection, featuring ACA apparel, is available every season with proceeds benefiting ACA and its athletes. For more information, visit www.hellyhansen.com.Tags: Alpine Canada, Alpine Canada Alpin, Helly Hansen