You don’t pronounce every company’s name the way it looks.
DALE OF NORWAY
Known for: Traditional and modern Scandinavian wool sweaters worn by our national ski team.
How you probably say it: Like your cousin Dale in Wisconsin.
Now say it properly: Daalay
JYTTE
Known for: Sweet merino wool toques.
How you probably say it: Yeah, we weren’t sure either.
Now say it properly: You-tay
MILLET
Known for: Badass backcountry gear with Euro style.
How you probably say it: Like the cereal grain.
Now say it properly: Mee-yay (bonus marks for adding a French accent)
KÄSTLE
Known for: Charging skis.
How you probably say it: Kaa-stle
Now say it properly: K-eh-stle (subtle, but it matters)
TEVA
Known for: Water sandals, but also some stylish winter boots.
How you probably say it: Teeva
Now say it properly: Tehva
DESCENTE
Known for: More than the one-piece.
How you probably say it: Descent
Now say it properly: Descentay
BLIZZARD
Known for: Some of Austria’s best skis
Okay, the jury’s still out on this one. Americans think we’re bizarre when so many of us say Bliz-ZARD, like we’re all from the province that influences so much of the ski industry, Quebec, instead of saying it how Dairy Queen employees would. But at HQ in the Alps it’s more like “BLEET-zod.” To each his own?
