Ski Canada Magazine

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Ski Industries America

He Said, She Said

Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie Murdison on Atomic’s move into the backcountry “We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your … More »

Ski Industries America

He Said, She Said

Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie Murdison on Atomic’s move into the backcountry “We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your … More »

Quick Links

Subscribe and SAVE!

Just $5.00 an issue!

1 year (4 issues) for $20 + tax! Outside Canada is additional for postage.