Heard at the ski trade show last winter
“We’re a downhill, go-fast brand.”
—Chris Vanderknokke,
Head Winter Sports Manager
“It’s the consumer that leads where the product is going.”
—Virginie Murdison on Atomic’s move into the backcountry
“We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your feet.”
—Primoz Plestenjak, Alpina
“No seals were injured in the making of these.”
—Fischer’s Richard Wolvers talking about its Profoil synthetic skins
“If it’s not worth lasting, we don’t make it.”
—Kate Gaeir, Smith Optics
“Our R&D must be on steroids.”
—Michael Kay, Völkl
“Just because we’re the safest, doesn’t mean we’re wimpy.”
—John Springer-Miller, KneeBinding
“Our laboratory used to be the Alpine World Cup, but nowadays, we are utilizing the backcountry for product development. It’s here where we are now able to create new light-weight products that will eventually trickle down to different products and price points throughout the lineup.”
—Drew Sivers, Salomon
from Buyer’s Guide 2016
