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 More skiers read Ski Canada magazine than read any other ski magazine in Canada


Ski Canada magazine can guarantee effective reach of active alpine ski enthusiasts by way of paid circulation audited by the major media measurement service – Canadian Circulations Audit Bureau (CCAB), a division of BPA. Paid circulation includes individual subscriptions, newsstand sales and paid distribution through ski area hotels, lodges & chalets, and ski shops across Canada. Also included is distribution in Air Canada Maple Leaf Lounges and VIA Rail lounges in major urban centres. List of distribution locations here.


Ski Canada averages 30,000 copies paid circulation per issue. Total paid circulation over four issues each publishing cycle is 120,000 copies.

Circulation comparison

Circulation comparison with other ski magazines available in Canada is made difficult by lack of data. Most ski magazines make circulation claims but provide no backup documentation.

Ski Canada  ….  30,000 copies per issue average (paid and audited circulation 2016)

Powder … 2,200*

Ski ….. 1,200*

Freeskier … 1,000*

* estimates based on newsstand sales and other paid circulation. 

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