There’s a weird dichotomy in the way skiing markets itself. Our sport’s image is self-consciously elitist. Glitz, glam and bling. Celebrity athletes performing superhuman record-setting feats on the racecourse or off the cliff face. Resorts announcing multi-million-dollar (or half-billion-dollar) investments for ultra-modern conveyances, 300-hp snowcats, 200-room condo-hotels or Soviet-sized mountain restaurants. Super-cool tricked-out customers whisked … More »