CONTACTS
Publisher
Norm Lourenco
Phone (local): 416-580-2677
info@skicanadamag.com
Advertising Sales
Jeff Yamaguchi
Phone: 416-508-2382
promedia@rogers.com
Rates
Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 3x and 4x rates.
Contact Ski Canada for website stats and advertising costs. www.skicanadamag.com
Ad Specs
Unit sizes (width × depth in inches)
| Size | Format | Bleed | Trim | Live area* |
| double page spread | n/a | 464mm × 282mm | 457mm × 276mm | 444mm x 254mm |
| double page spread | n/a | 18 1/4 × 11 1/8 | 18 × 10 7/8 | 17 1/2 x 10 |
| single page | n/a | 235mm × 282mm | 226mm × 276mm | 216mm × 254mm |
| single page | n/a | 9 1/4 × 11 1/8 | 9 × 10 7/8 | 8 x 10 |
| 2/3 page | vertical | 6 1/8 × 11 1/8 | 5 7/8 × 10 7/8 | 5 1/4 x 10 |
| 1/2 page | digest (island) | 6 1/8 × 8 1/4 | 5 7/8 × 8 | 5 1/4 × 7 1/2 |
| 1/2 page | vertical | 4 3/4 × 11 1/8 | 4 1/2 × 10 7/8 | 3 7/8 × 10 |
| 1/2 page | horizontal | 9 1/4 × 5 5/8 | 9 × 5 3/8 | 8 × 4 7/8 |
| 1/3 page | square | 6 1/8 × 5 1/8 | 5 7/8 × 4 7/8 | 5 1/4 × 4 7/8 |
| 1/3 page | vertical | 3 3/8 × 11 1/8 | 3 1/8 × 10 7/8 | 2 1/2 × 10 |
| 1/6 page | n/a | n/a | n/a | 2 1/2 × 4 7/8 |
| 1/12 page | n/a | n/a | n/a | 2 1/2 × 2 5/16 |
* This is the area that non-bleed editorial layout occupies. For a full page advertisement white space border would surround an ad sent to live area spec. For perfect bind issues (Buyer’s Guide and Fall) up to 7 mm (.25 inch) in the gutter is obscured by the binding process.
Digital File Specifications
Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.
1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at https://skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.
2. Digital files accepted in Press Ready PDF, Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.
3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.
4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.
5. Ad creative files can be sent via We Transfer.
6. Contact for technical questions and file transfer:
Norm at 416-653-2221
Email: norm@skicanadamag.com