Ski Canada Magazine

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He Said, She Said

Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie Murdison on Atomic’s move into the backcountry “We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your … More »

He Said, She Said

Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie Murdison on Atomic’s move into the backcountry “We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your … More »

Subscribe and SAVE!

Just $3.75 an issue!

1 year (4 issues) for $15 + tax!

Outside Canada?