Ski Canada Magazine

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He Said, She Said

Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie Murdison on Atomic’s move into the backcountry “We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your … More »

Short Turns: Buyer’s Guide 2013

ONTARIO’S YEAR OF THE LIFT ❖ This is the year of the new lift—at least in Ontario. Despite a low- (or no-) snow season in 2012, at least five Ontario ski areas are pushing ahead with plans to install new chairs—most of them for Greater Toronto Area skiers. “It’s more than we’ve seen in years,” says Bruce Haynes, head of the Ontario … More »

He Said, She Said

Heard at the ski trade show last winter “We’re a downhill, go-fast brand.” —Chris Vanderknokke, Head Winter Sports Manager “It’s the consumer that leads where the product is going.” —Virginie Murdison on Atomic’s move into the backcountry “We’re competing with computer gaming. With our built-in heaters, now you can go skiing and not freeze your … More »

Short Turns: Buyer’s Guide 2013

ONTARIO’S YEAR OF THE LIFT ❖ This is the year of the new lift—at least in Ontario. Despite a low- (or no-) snow season in 2012, at least five Ontario ski areas are pushing ahead with plans to install new chairs—most of them for Greater Toronto Area skiers. “It’s more than we’ve seen in years,” says Bruce Haynes, head of the Ontario … More »

Subscribe and SAVE!

Just $3.75 an issue!

1 year (4 issues) for $15 + tax!

Outside Canada?