Former World Cup racer and now Elan President and CEO Primoz Plestenjak made it clear when he told Ski Canada, “We can’t teach people to ski, but we can motivate them and get them the best gear to make it easy for them to enjoy the sport.” His company backs up this promise of getting kids off the sofa by extending their U-Flex line into 105 and 115cm long junior twintip skis. The malleable extremities—you can see the U-Flex cutouts on the topsheets—result in easier turn initiation and exiting, and that means at least two things: happier kids and happier parents—and probably a happier, healthier planet.
Known for producing quality carbon-light skis in Utah, Goode now offers total topsheet customization on all of its models. Simply click in, import your graphics through its web designer program and presto, a custom ski. And for those who like to match, the company does ski poles, too. According to owner Dave Goode, “Anything is possible.”
Salomon and Atomic support the launch of their meaty backcountry collections—a group of soft and hard goods that have you covered from helmet to skis—with the simultaneous launch of their Mountain Academy, a digital, online training course. With every purchase of a Quest or MTN product, skiers receive a code that unlocks chapters to learn more about backcountry safety. Proceeds from this initiative will be directed to new and innovative projects that help to progress safety in the mountains in Europe and North America.
IF THE BOOT FITS…
Project 165 is a lasting Tecnica initiative focused on uniting the top bootfitters and makers from Europe and the Americas. Tecnica’s mission: to gather the top minds in the biz to create the best fitting (and easiest to customize) boots on the market. The name comes from the Pantene code for the company’s trademark orange; the result is the latest Mach1 line. See its newest incarnation on page 53.