Advertise in Ski Canada magazine
Advertising specifications
Issue dates, space and materials closing dates
CONTACTS
Sales & Promotions East
Paul Green
Phone: 888-666-9754
Email: info@skicanadamag.com
Sales & Promotions West
David Harkley
Phone: 604-894-3600
Fax: 604-894-3338
Email: dave@skicanadamag.com
Promedia Communications
Jeff Yamaguchi
Phone: 905-796-7931
Email: jeff@skicanadamag.com
More than 200,000 readers!
- more subscribers — copies delivered by mail
- more newsstand sales
- more total paid circulation — audited by CCAB
…than any other ski magazine available in Canada!
More Ski Gear!
100 pages of alpine gear, fashion and accessories coverage every ski season — more than any other ski media in Canada, including:
- Buyer’s Guide: alpine brand reports
- Ski Test results in four issues
- Exclusive specs on more than 1,000 models of alpine skis and boots posted online
- Gear and gadget reviews in every issue
More Ski Areas!
95% of Ski Canada readers have taken a ski vacation longer than a 3-day weekend within the past three years.
Demographics
Ski Canada reader demographics — download the PDF
Alpine skiiers have the highest annual income of any sport household in Canada — download the PDF
Download the 2010 Ski Canada Media Kit:
Rates
Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 4x, and 5x rates. Advertising sizes & specifications: full page, 2/3 page, 1/2 page, 1/3 page and 1/6 page.
Ski Canada also offers The Ski Show — small space advertising at just $99 per unit. Contact your Ski Canada rep for details at info@skicanadamag.com.
Contact Ski Canada for website stats and advertising costs.
Ad Specs
Unit sizes (width × depth in inches)
| Size | Format | Bleed | Trim | Standard* |
| double page spread | n/a | 416mm × 282mm | 413mm × 276mm | n/a |
| double page spread | n/a | 16 1/2 × 11 1/8 | 16 1/4 × 10 7/8 | n/a |
| single page | n/a | 213mm × 282mm | 206mm × 276mm | 173mm × 244mm |
| single page | n/a | 8 3/8 × 11 1/8 | 8 1/8 × 10 7/8 | 6 13/16 × 9 5/8 |
| 2/3 page | vertical | 5 1/4 × 11 1/8 | 5 1/8 × 10 7/8 | 4 15/32 × 9 5/8 |
| 1/2 page | digest (island) | 5 1/4 × 7 3/4 | 5 × 7/5/8 | 4 1/2 × 7 1/8 |
| 1/2 page | vertical | 4 × 11 1/8 | 3 7/8 × 10 7/8 | 3 3/16 × 9 5/8 |
| 1/2 page | horizontal | 8 3/8 × 5 3/8 | 8 1/8 × 5 1/4 | 6 13/16 × 4 3/4 |
| 1/3 page | square | 5 1/4 × 5 9/16 | 5 × 5 5/16 | 4 1/2 × 4 3/4 |
| 1/3 page | vertical | 2 15/16 × 11 1/8 | 2 13/16 × 10 7/8 | 2 3/16 × 9 5/8 |
| 1/6 page | n/a | n/a | n/a | 2 3/16 × 4 3/4 |
| 1/12 page | n/a | n/a | n/a | 2 3/16 × 2 5/16 |
| classified | one unit | n/a | n/a | 1 × 1 5/8 |
Advertising Closing Dates
Buyer’s Guide 2012 - Vol 40 #1 ’fall/winter annual’
CLOSE: July 18, 2011
AD MATERIALS: August 2, 2011
PUBLISHES: week of August 22, 2011
Fall 2011 - Vol 40 #2 ’Big Mt. Adventure
CLOSE: ‘September 6, 2011
AD MATERIALS: September 12, 2011
PUBLISHES: week of October 3, 2011
40th Anniversary issue – December 2011- Vol 40 #3
CLOSE: October 12, 2011
AD MATERIALS: October 19, 2011
PUBLISHES: week of November 7, 2011
Winter 2012 - Vol 40 #4 ’Best of Skiing in Canada’
CLOSE: November 21, 2011
AD MATERIALS: November 30, 2011
PUBLISHES: week of December 19, 2011
Spring 2012 - Vol 40 #5 ’Photo Gallery’
CLOSE: January 17, 2012
AD MATERIALS: January 24, 2012
PUBLISHES: week of February 7, 2012
Digital File Specifications
Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.
1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at http://www.skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.
2. Digital files accepted in Press Ready PDF, current Quark XPress, Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.
3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.
4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.
5. Materials can be accepted on 100Mb ZIP discs, CD ROM, DVD discs..
6. FTP file transfer information:
Host: k9designco.com
User ID: downloads.k9designco.com
Password: downloads
Directory: Ski_Canada
Please make sure if you’re uploading more than 6 files to zip (.zip) or StuffIt! (.sit) your files before uploading.
9. Contact for technical questions and file transfer:
Jennifer Neal 416-653-2221
Email: jennifer@k9designco.com
10.All physical materials are to be delivered to:Ski Canada, 47 Soho Square, Toronto ON M5T 2Z2
Email: info@skicanadamag.com
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