Advertise in Ski Canada magazine

Advertising specifications

Issue dates, space and materials closing dates

CONTACTS

Sales & Promotions East

Paul Green
Phone: 888-666-9754
Email: info@skicanadamag.com

Sales & Promotions West

David Harkley
Phone: 604-894-3600
Fax: 604-894-3338
Email: dave@skicanadamag.com

Promedia Communications – East Sales

Jeff Yamaguchi
Phone: 905-796-7931
Email: jeff@skicanada

 

 

Editorial Outline

Media Kit

(7.8mb PDF)

 

or see below for media kit images

Editorial & Personnel

Ski Canada Readers

Circulation

  • more subscribers — paid subscriptions – copies delivered by mail and individually addressed, exceeds all other ski magazines in Canada
  • more newsstand sales - Ski Canada outsells every other ski magazine on Canadian newsstands - here are the numbers
  • more total paid circulation — audited by CCAB

…than any other ski magazine available in Canada!

Canadian Alpine Ski Market & Ski Canada social platforms

More Ski Gear!

100 pages of alpine gear, fashion and accessories coverage every ski season — more than any other ski media in Canada.

* More than half of readers say they plan to buy new skis in a ski season

* 60% of Ski Canada readers plan to buy skiwear

More Ski Areas!

95% of Ski Canada readers have taken a ski vacation longer than a 3-day weekend within the past three years.

Best of Skiing in Canada annual awards cover the country’s alpine ski areas coast-to-coast

Every issue features stories, news and photography from Canadian ski areas and ski resorts around the world

Demographics

Which skiers read Ski Canada magazine? Here’s an analysis of the age of alpine skiers, how our readers compare and which age groups are alpine ski gear and vacations drivers.

The participation rate in snow sports (downhill ski, snowboard, cross-country) is 12.5% of the Canadian population age 12 years and older  or 3.67 million  source: PMB 2010

 National alpine skier demographics:

* average age: 39 years

* household income $100,000+: 45%

* average household income: $101,849

source: Canadian Ski Council

 

Rates

Contact Ski Canada for an advertising proposal. Advertising Rates are discounted for frequency at 1x, 2x, 3x and 4x rates.

Contact Ski Canada for website stats and advertising costs. www.skicanadamag.com is the highest ranked Canadian ski website by web measuring sites.

Ad Specs

Unit sizes (width × depth in inches)

Size Format Bleed Trim Standard*
double page spread n/a 416mm × 282mm 413mm × 276mm n/a
double page spread n/a 16 1/2 × 11 1/8 16 1/4 × 10 7/8 n/a
single page n/a 213mm × 282mm 206mm × 276mm 173mm × 244mm
single page n/a 8 3/8 × 11 1/8 8 1/8 × 10 7/8 6 13/16 × 9 5/8
2/3 page vertical 5 1/4 × 11 1/8 5 1/8 × 10 7/8 4 15/32 × 9 5/8
1/2 page digest (island) 5 1/4 × 7 3/4 5 × 7/5/8 4 1/2 × 7 1/8
1/2 page vertical 4 × 11 1/8 3 7/8 × 10 7/8 3 3/16 × 9 5/8
1/2 page horizontal 8 3/8 × 5 3/8 8 1/8 × 5 1/4 6 13/16 × 4 3/4
1/3 page square 5 1/4 × 5 9/16 5 × 5 5/16 4 1/2 × 4 3/4
1/3 page vertical 2 15/16 × 11 1/8 2 13/16 × 10 7/8 2 3/16 × 9 5/8
1/6 page n/a n/a n/a 2 3/16 × 4 3/4
1/12 page n/a n/a n/a 2 3/16 × 2 5/16
classified one unit n/a n/a 1 × 1 5/8

Advertising Closing Dates

Buyer’s Guide 2013 - Vol 41 #1    ’fall/winter annual’

CLOSE: July 20, 2012
AD MATERIALS: August 3, 2012
PUBLISHES: week of August 20, 2012
ON SALE: week of September 3, 2012

Fall 2012 - Vol 41 #2  ’Big Mt. Adventure

CLOSE: ‘September 7, 2012
AD MATERIALS: September 14, 2012
PUBLISHES: week of October 1, 2012
ON SALE: week of October 15, 2012

December 2012- Vol 41 #3 ‘Travel Guide’

CLOSE: October 19, 2012
AD MATERIALS: October 26, 2012
PUBLISHES: week of November 12, 2012
ON SALE: week of November 26, 2012

Winter 2013 - Vol 41 #4  ’Best of Skiing in Canada’

CLOSE: November 30, 2012
AD MATERIALS: December 7, 2012
PUBLISHES: week of December 17, 2012
ON SALE: week of January 7, 2013

Digital File Specifications

Ski Canada magazine requires digital advertising files and it is important to adhere to some guidelines. Production charges will apply to ads that do not conform to specifications.

1. Advertisements must conform to precise ad sizes and applicable bleed and trim dimensions.
Ad sizes are specified in the rate card and on the Ski Canada website at http://www.skicanadamag.com/advertise
The document size must be the same as the required ad size or re-sizing charges will apply.
Double page spreads are output as two single pages and should be supplied as singles.

2. Digital files accepted in Press Ready PDF, current Quark XPress, Adobe InDesign, Adobe Photoshop (.eps or .tiff), and Adobe Illustrator (.eps) in MAC or PC format. All supporting fonts and images must accompany your files.

3. All graphics files that have been placed in the advertisement must be included. Images must be saved as CYMK, not RGB.

4. Include a separate folder with all screen and printer fonts used in the advertisement including those used in placed graphics files.

5. Materials can be accepted on 100Mb ZIP discs, CD ROM, DVD discs..

6. FTP file transfer information:

Host: k9designco.com

User ID: downloads.k9designco.com
Password: downloads
Directory: Ski_Canada

Please make sure if you’re uploading more than 6 files to zip (.zip) or StuffIt! (.sit) your files before uploading.

9. Contact for technical questions and file transfer:
Jennifer Neal 416-653-2221
Email: jennifer@k9designco.com

10.All physical materials are to be delivered to:Ski Canada, 47 Soho Square, Toronto ON M5T 2Z2
Email: info@skicanadamag.com